If Jim Stolfe had never traded in his Oldsmobile Starfire, Chicago would have never been graced with Connie's Pizza. 

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Since then, their tradition has stayed the same... and so have their pizza boxes. So they wanted a refresh. Without straying too far away from their current identity, we added a stamp to the front of the box to show how long they've been around and also included Jim's story on the back to show how far they've come. 

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Taste the tradition!