In this experiential campaign, we delivered rotary phones to Kroger executives with the sole purpose of inviting them to order a pizza for themselves. The phones were programmed to auto-dial one number—the Home run Inn food truck—which was parked outside Kroger HQ in Cincinnati, Ohio. A full menu of Home Run Inn pizzas was included with the phones which gave Kroger executives an opportunity to try any flavor they’d like—for free, of course. We then sent a representative to deliver the pizza straight to their office, and briefly educate them on Home Run Inn’s history, menu, and national marketing efforts.

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Kroger now sells Home Run Inn Pizzas!